Super by Retrosuperfuture is a leading brand producing outstanding contemporary eyewear. Founded in Italy in 2007, Super has become highly popular for its eclectic collection of colorful acetate sunglasses.
Since its inception, Super’s goal was to develop high quality eyewear, with a distinctive design at an affordable price.
Super’s founder Daniel Beckerman explains the initial idea that has since guided the brand’s every choice: “All the companies that were in the market were developing boring eyewear. I kept looking at all the experimental independent clothing brands and wondered why no one had yet dared to develop a quirky, bold line of eyewear”.